2017
We officially launch the Natural Choice brand in the domestic Indian market. For the very first time in India, you can now experience the world finest agarbatti's. Until now, these were only available in the export markets of USA, UK, Europe and Japan. We are making this exclusive product ONLY AVAILABLE from authorized reseller members or directly from us on this website. Natural Choice is NOT AVAILABLE IN SHOPS.
2008
In this year we build our state of the art factory in Sativali, Vasai. Our processes and operation is made to international standards. We operate according to the principles of Fair Trade, where our employees can work in a harmonious environment with good pay and great working conditions.
1991
This is the first time that we enter the USA market. Again, this is a market that was not so familiar with natural type of incenses. Within a few years, this also becomes home to our great quality agarbatti's. In the last 25 years this is one of our strongest markets, with very loyal customers that will accept nothing less than the best.
1978
The very first product is imported into the UK market. For the very first time, a natural agarbatti that was made available in this market where the established products were cheap chemical filled agarbattis. Our natural alternative was like a breath of fresh air. Since then our products have found themselves in some the most exclusive retailers, boutiques and spa's.